Have you watched the TV show Shark Tank? How do you feel when a “genius” idea is presented to the investors and all you’re seeing is dollar signs, but no one decides to invest? Doesn’t that just make you scratch your head? This is very similar to closeouts in the promotional products industry! We see them as a spot on way to make BIG buckaroos, but some people see them otherwise. If you aren’t thinking about closeouts, it is truly the time to re-think this category, and here is why:
Shopping almost always boils down to price. Where can I get the most of my dollar, even if, all I want to spend is one dollar? Closeouts offer perfectly good product at the lowest possible price. These are items that simply need to move! They are good, quality products that create a wealth of opportunity and are a hot button with eCommerce sites.
“In many cases, adding closeouts to your product mix provides value to your client, generates higher margins for you, and helps a trusted supplier move merchandise” (Patrick McHargue, “5 Tips That Can Easily Add 5-10% To Your Commissions” 9-24-2014).
Variety is something that appeals to all. Beacon offers hundreds of brand builder items as well as top quality leather items on closeout around the clock. Invest some thought into closeouts and see what you can do!
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